Background

Founder and CEO of OVAAL, based in Tallinn, Estonia. Operator background spans traditional fintech and Web3 infrastructure. Before OVAAL, spent time across product and commercial roles at European fintechs and crypto-native companies, working through the exact stack problem the OVAAL control plane now solves: how a licensed fintech ships programmable-finance features without taking an 18-month in-house bet. More on the company is on the about page.

What the founder writes about

  • Market and category. Why the EU post-MiCA, post-SEPA-Instant window is the clearest regulatory moment crypto-fintech has ever had.
  • Partner strategy. The economics of B2B2C infrastructure versus retail licensing. Why partners keep the license and OVAAL stays infrastructure.
  • Trade-offs honestly. Where competitor stacks win. Where OVAAL wins. The math to help partners decide.

Articles

Contact

The founder writes under the OVAAL Founder byline pre-launch; a named personal profile will follow. Reach the founder at [email protected] or via OVAAL on LinkedIn (company page, not a personal profile).